These pages showcase the work Collideoscope has been privileged to do with these extraordinary leaders. From the early stages of walking alongside the leader to craft the brand vision, to the creative development of resources and events, you’ll see how each piece plays a significant and intentional role in helping the leader’s brand ecosystem come to life.

Pete Canalichio

Global authority on brand  expansion and Former Director of Licensing and Activation of Coca-Cola,   Winter Olympics

Pete Canalichio, the global authority on brand expansion, is on a mission to help brands become more alive in the hearts of those they serve. He does that by helping them write a better story through compelling content, inspiring platform talks, in-depth consulting and workshops, and practical tools. Pete considers it a privilege to use his experience in global brand licensing and expansion at admired organizations such as Coca-Cola and Newell Rubbermaid to help his clients and their organizations reach their full potential.

Before starting his business career Pete attended the U.S. Naval Academy where he earned a BS in physics. Pete went on to serve in the Navy as an award-winning aviator and instructor pilot, honing his leadership and decision-making skills as commander of a large multi-engine aircraft and 12-member crew during the height of Cold War tensions. Pete has applied that clear-headed and decisive leadership style to every challenge and opportunity he has faced in a distinguished executive career with such firms as Coca-Cola, Newell Rubbermaid, and Licensing Brands, the company he founded in 2009. In 2019, Pete founded BrandAlive, whose mission is to help brands become more alive in the hearts of those that experience them through compelling content, inspiring platform talks, in-depth consulting and workshops, and practical tools.